2016 was a great year for eCommerce marketing while 2017 is set to be the best yet. The added functionalities, features and technology meant we explored many new areas and made shopping online quicker and easier than ever before.
There are a lot of memes with people celebrating the demise of 2016. It was an awful year for the world of the celebrity but for eCommerce in 2016 it was one of the most advanced yet. eCommerce technology reached dizzying heights, while businesses raced to keep up, and we were introduced to many trends that will further develop throughout the next year, 2017.
2017 is set to be a big year for SEO as Google makes transformations that will see many eCommerce businesses investing heavily in PPC, AdWords and organic SEO services.
Find out how people are searching differently in 2017 and what you can do to please your visitors and Google. At the turn of the millennium, many of us were just getting to grips with the internet. We’d use Jeeves to find us answers to our questions, and we thought this was the height of technological sophistication.
What does Google want to provide? As a brand or business you constantly consider what your customers want from you. A lot of time is taken to improve the customer journey and to gather feedback in order to provide the perfect experience. Entrepreneurs and business people rarely consider themselves as customers too, however we must assess our power as a user when trying to please Google.
The checkout on site is the place where many sales are lost. Some of these abandoned sales are out of your control, such as outside distractions for the shopper. Find out how to fix common checkout mistakes today. Many of them are within your control and can be solved instantly with a little onsite tweaking.
What can you learn from the competition? There are two types of business owner. Those that understand the value of keeping an eye on the competition, and those that avoid the competition at all costs. The latter mistakenly believe the competition can’t teach them much. These then continue with business endeavours without ever gaining insights that can be an incredible boost to business.
Basket abandonment is a real problem in eCommerce and one many digital marketing experts are constantly trying to fix. With statistics that show only 2% of online shoppers convert it’s easy to see why so many business owners are obsessed with fixing this.