Google has developed video ads so they are now even more engaging – we welcome, 360 degree video ads. Video is already the most effective medium for connecting with consumers because of the visual, sound and motion effects. As if this wasn’t enough, video adverts now have 360 degree capabilities so consumers can actively explore the content.
Viewers are now able to engage in adverts in an entirely different way. Viewers can drag their mouse or move their phone to shift their view by 360 degrees, up down, left or right. With the adverts available on Chrome and the YouTube app on iOS and Android, viewers can explore every inch of the videos. This is a truly unique experience which has entered the advertising world.
As a result, changes in campaign statistics have been impressive. View-through rates of Cola-Cola’s 360 video, which celebrates the 100th anniversary of their iconic bottle design, outperformed their standard video advert by 36% – very impressive!
Bud Light has launched a 360 video which runs in TrueView ads. They used three different events from their takeover, Whatever, in Catalina Island, to feature in a series of adverts. The 360 ads allow you to explore a performance by Diplo, the welcome parade and the ‘Turn of an Era’ 1920s themed party.
Along with the recent launches of cards in TrueView in-stream ads and TrueView for Shopping, 360 video ads allow for deeper consumer engagement and a higher chance of increasing brand awareness and trust.
360 degree video ads are compatible with YouTube HTML5 Rich Media Mastheads, and TrueView in-stream and in-display ads. In order to create these ads, you will need one of these 360 degree cameras: Ricoh Theta, Kodak SP360, IC Real Tech Allie or Giroptic 360cam. When you have created your video, you will need to upload it to AdWords in Chrome via a desktop. These steps will help you do this. Alternatively, ask us at Keel Over Marketing to upload and run the campaign for you.
360 degree video ads open up a world of opportunity. You can now showcase your products and services in 360 degree angles and engage consumers on a whole other level.