The best possible way to make sure an AdWords campaign is effective, is by providing possible customers with relevant, quality ads at the right time. So adapting a target audience, delivery methods and timing will optimise an AdWords campaign and bring in more customers.
It is also very important to focus on the customers a user already has. So being able to target these customers for any new promotions, or ensuring the ad appears when the customer searches for a product or service the user provides, will increase conversions and brand loyalty.
So Google has just released a new product feature which will allow users to:
- Target a specific audience
- Bid on placement for that customer (when they search for a relevant product or service)
- Create and send tailored ads their way
AdWords Customer Match helps users to target their loyal customers and reach them when they need (and search for) the users services, giving you a competitive advantage when that particular customer searches for the users product or services.
By uploading a list of email addresses your customers have given, the user can create specific ads targeted at each audience segment whether they are:
- Searching on Google
- Looking at Gmail Promotions
- Watching YouTube (Trueview)
(All emails of customers will be fully anonymised)
Click here to find out how to create a customer email list.
Customers can also decide on what ads and promotions are delivered to them, by adding interests to their Google accounts they can select which ads they see.
Google also bases this on what the customer has been previously searching for, websites they have actually visited from the search and any videos they have been watching on YouTube.
Allowing users to get to their loyal customers when the customer searches.
AdWords Customer Match also has the added feature of finding new customers by generating Similar Audiences. Users can utilise this feature to reach new customers on YouTube and Gmail which are likely to be interested in your products or services. For instance you can use advertising on YouTube or Gmail to generate more brand awareness to specific customers who have either stated they are interested in or been looking for your products or services.
Google has created AdWords Customer Match to ensure the user can help their customers when the customer needs, and to increase brand awareness and loyalty.
To learn more about them, visit their Help Centre.