You’ve heard the horror stories of when a brand hires an inexperienced AdWords Manager. You undoubtedly know someone in the industry who has lost a lot of money this way. We’ve given you tips on how to make sure you choose the best AdWords Manager for your business. Now it’s time to look at the positives to see how a good PPC Agency can lower your costs and bring you customers.
Getting to Know You
A good PPC Agency will begin by getting to know you and your customers. They want to know your history, your successes, your best selling products. A good PPC Agency wants to know what makes your customers tick and they want to replicate great results while appealing to your target market. If an Adwords Manager isn’t asking you questions about your business, how will they know how to sell your services or products to customers?
Finding the Right Platform
Once a PPC Agency understands your target market, they will determine the right platform for your PPC campaign. Will it be through Google Shopping, Remarketing or Video ads, how does your demographic respond to adverts everyday? These insights provide invaluable information that help your PPC agency reduce your costs before the campaign has even begun.
Choosing Words Carefully
A good PPC knows how to use broad match terms and negative keywords to your advantage. For example, if you sell car parts, you don’t want to spend money advertising to those looking for car insurance. Your experienced PPC Agency will ensure that not one penny is spent advertising to those who have no intention to buy, a bad PPC Agency meanwhile…
The Final Destination
People who use Google to search expect lightening fast results and they want to purchase and run within seconds. They don’t appreciate an ad that may send them to another part of a site in the hope they’ll pick up some extra products on the journey to the page they expected. A good PPC Agency understands the psychology of the clicker and will always create ads that produce the highest conversions.
Adapting to Change
A good PPC agency will be on the ball daily and adapting to change, whether that’s responding to current trends and taking advantage of the Google landscape and trendy search terms, or changing the ads to reflect new products and new offerings. A good PPC agency will never set up a campaign and then leave it to run its course, as they know it needs constant managing in order to produce the best results.
If you’re in any doubt as to whether you’ve chosen the best PPC Agency for your business, the answer is, you probably haven’t. Please do get in touch and ask us as many questions as you need to in order to reassure yourself that you’re in the best PPC hands for your brand.