There has been a lot of discussion surrounding Meta Descriptions of late. What are Meta Descriptions? How do I write Meta Descriptions? Where can I find Meta Descriptions? Should keywords be in my Meta Descriptions? We’re here to help. Meta descriptions are very important in SEO and even in PPC advertising, as they perform multiple actions that can impact the success of your conversions, your SEO and your website.
Evergreen content is gold to SEO experts like us, as it ensures you have valuable content, all year round, to share with your readers. Evergreen content can be refreshed and republished at a later date too, to bring new visitors to your website and to please Google.
We usually concentrate on SEO and business tips but we realise a lot of our clients are also recruiters. This is why we’re tackling a common problem in the workplace today, one Google has invested heavily in this month, unconscious bias.
What is organic SEO? Do you need to invest in organic SEO? If you have a good PPC Agency you may not believe an investment in organic SEO is needed. With a good Adwords company, you should always dominate the search engines, in the ad space at least.
2016 was a great year for eCommerce marketing while 2017 is set to be the best yet. The added functionalities, features and technology meant we explored many new areas and made shopping online quicker and easier than ever before.
There are a lot of memes with people celebrating the demise of 2016. It was an awful year for the world of the celebrity but for eCommerce in 2016 it was one of the most advanced yet. eCommerce technology reached dizzying heights, while businesses raced to keep up, and we were introduced to many trends that will further develop throughout the next year, 2017.
What does Google want to provide? As a brand or business you constantly consider what your customers want from you. A lot of time is taken to improve the customer journey and to gather feedback in order to provide the perfect experience. Entrepreneurs and business people rarely consider themselves as customers too, however we must assess our power as a user when trying to please Google.
The checkout on site is the place where many sales are lost. Some of these abandoned sales are out of your control, such as outside distractions for the shopper. Find out how to fix common checkout mistakes today. Many of them are within your control and can be solved instantly with a little onsite tweaking.
Basket abandonment is a real problem in eCommerce and one many digital marketing experts are constantly trying to fix. With statistics that show only 2% of online shoppers convert it’s easy to see why so many business owners are obsessed with fixing this.
Your customers love Facebook. They enjoy connecting with family and friends but they also love finding you on their everyday social network too.
Facebook has been around for so long that many assume its had its day but that couldn’t be further from the truth. As times have changed so has the most popular social network in the world. It’s becoming as much as a staple to the internet as Google.
Whether they use it or not, all of your customers know about Facebook. This isn’t relegated to a single age bracket either. There’s a new generation using Facebook along with an older generation who find it an easy way to test the waters of social media.
Many surveys have been conducted where 80% of Facebook users refer to interact with businesses via Facebook rather than email or over the phone. Understanding why these customers like to communicate in this way is the quickest way to inducing brand loyalty.
Here are the reasons why your customers love to connect with you via Facebook.
- They Have Backup
The average Facebook user has over 150 friends on the social network. When they log on they feel safe and secure as they’re surrounded by friends and family. This gives them extra confidence. It’s also a bonus for you, as it means they’re interacting from a good place.
Most Facebook users log in at least once a day (or never log out). Therefor the APP is already open and finding you is simply a case of putting your brand into the search bar. They know when they reach your page they can message, post publicly, review or comment. This is much easier than trying to find an online form on your website.
Facebook will tell a use when you’ve responded to a post. The user will probably see this within a few hours.
Many brands love using Facebook for business as it bridges the gap between consumer and business and makes the customer feel as though they are talking to a friend rather than a brand.
Facebook is here to stay and despite claims of the younger generation forsaking it for Twitter or Snapchat it’s actually more popular than ever. Even generation Y love Facebook as they can connect to whole classrooms of people as well as their extended family too.
Of course, it is important to maintain the professional stance when interacting on Facebook. Our other post, on what makes a good Facebook post can help with this.