Ecommerce PPC Services

From shopping campaigns to targeted ads, from Google to Facebook our Ecommerce PPC campaigns drive sales cost-effectively for your business. With over £7,000,000 in managed campaigns Keel Over Marketing has been helping Ecommerce clients increase their sales for 8 years. All our team are fully certified on Google and Bing advertising platforms and we pride ourselves on a track record of delivering growth to business.

Find out more about our services below or contact us now to discuss your Ecommerce PPC program.

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Types of PPC Campaigns We Offer

We offer Ecommerce PPC campaigns covering all major platforms including Google Ads, Bing, Facebook & Instagram. Each platform has its own merits and costs and we will work to ensure the maximum ROI is generated from your campaigns. Below you can find a brief summary of the key campaign types.

Google Shopping

 Google Shopping campaigns allow you to get your products directly in front of consumers driving shoppers to the exact products they are looking for. Using price point matching, advanced bidding modifiers and ad scheduling we are able to help increase your ROI from shopping campaigns.

 Google Text Ads

 Text ads for individual products and individual categories are a cost-effective way to increase sales. By creating high quality converting copy and running vigorous A/B testing analysis we will help to increase click-through rates and conversions for your text ads.

 Bing Ads

 Bing ads offers a low cost supplement to your primary campaigns. With its own unique demographics, Bing allows us to created targeted product ads as well as shopping feeds which we optimise through on-going analysis and split testing.

 Facebook & Instagram Ads

 Facebook ads serve a unique role in putting individual products in front of your target customers and for building top-level brand awareness. This blend of direct sales and brand building can be highly effective in certain market sectors particularly ecommerce providers offering leisure items.

 Working with Keel Over Marketing

After an initial consultation, you will be assigned an account manager who will work closely with you to ensure your Ecommerce campaign objectives are met. Your dedicated account manager will be responsible for building and monitoring your campaigns and will provide regular reporting. All our PPC specialists are fully accredited with Google and Bing to ensure you have the highest quality advertising specialist.

Campaign Set Up

 Research is the foundation of all good ecommerce campaigns and our team will conduct full cost comparisons and projected ad spends for each of your products to ensure ROI objectives can be met. Once this initial research is completed campaign types will be selected and initial campaigns will be created.

Campaign Monitoring and Scaling

 Each month your account manager will analyse the performance of each ad group and make changes where necessary. This takes the form of creating new ads, A/B testing on existing ads and making cost adjustments aimed at increasing ROI. Our advanced ad insights help ensure your ROI increases over time and allow us to scale your campaigns to deliver increasing returns.

Clearly Defining ROI

 One of the advantages of Ecommerce PPC campaigns is the ability to clearly define ROI. Using your sales data we are able to adjust individual product spends and overarching campaign spends to provide you with exact data on sales generated by PPC. From understanding a product’s price competitiveness within the market to managing sales and special offers our team will help allocate your spend as effectively as possible.


 We provide full, transparent reporting on your budget spend, PPC generated sales and changes made to your account each month. By tracking progress we are continually able to refine your campaigns.

For more information on our services, or to talk about your Ecommerce PPC objectives get in touch with us directly here.


£7 million per year

Marketing spend under management


Marketing campaigns currently running


Client websites being marketed


Running since 2012


“Keel Over have been amazing at managing our Google Ads account, increasing conversions and helping take control of our budget. They are very responsive when we want to make changes and help to guide us against our sometimes questionable judgement. The monthly reporting is also a very valuable insight into what is, and isn't working so well and how to improve the next month"

James Taylor (Director - Make my Blinds)

"We have been using Keel Over Marketing to help us with our advertising for a number of months now. We have found them to be very professional and good at communicating. Most importantly of all they have helped focus our marketing efforts which has lead to an increase in sales. We would happily recommend their services to anyone looking to grow their business."

Melvyn and Alastair (Renton James Limited, Directors)

“Keel Over Marketing have dramatically increased conversion numbers and considerably lowered our cost per lead. We are now expanding our marketing budget accordingly.”

William Tse (Genie Lending, Director)