Find out how people are searching differently in 2017 and what you can do to please your visitors and Google. At the turn of the millennium, many of us were just getting to grips with the internet. We’d use Jeeves to find us answers to our questions, and we thought this was the height of technological sophistication.
Do You Remember Ask Jeeves?
We’d ask long tailed questions, and it never crossed our minds that Jeeves simply picked out keywords to produce our results. Then everyone bought a website and keyword stuffing was born. Connecting words and prepositions were a thing of the past. We removed the words and, but, when, how from our search queries and businesses would try to keep up, producing nonsensical content as a result.
We’d see webpages stuffed with keywords such as House Cleaning London, Buy Cheap Property Manchester and so on. We expected it but we didn’t like it.
Our general search terms would consist of three words or fewer, and the Google bots would reward those who managed to use these keywords more than five times in a single article.
Will We Return to the Millennium?
This year we’ll see a return to a Jeeves like search. It’s the age of the millennial, the people who were born into a world with the internet. It’s the year of the Amazon Echo and Google assistant, which makes queries oral rather than typed into a search engine.
People are generally lazy, and while they’ll use the lowest amount of words to search online when typing, they won’t worry about the extra effort of speaking. Now, when a millennial searches they use complete sentences, or they use five words or more in order to pre filter the results.
How Will Google Reward You?
This year, websites will be rewarded for providing information, most notably answers to questions. People will use voice technology to search for answers and your website will be produced if you can answer the query the most succinctly.
It’s actually a triumph for business, as Google has ensured that those who rise higher organically must provide a great user experience alongside rich content. If your intentions are honourable, if you really want to please the customer, you should see your website rank higher regardless.
Of course, the way you present your content will change over the next year also. Still mobile content is king but more and more searchers will expect to see results presented in video or audio. They want to listen to results, or they want to tell your website to add a product to a basket. It really is worth looking into this shopping functionality for the future.
In the meantime, make sure your website is rich in information. Ensure it answers questions and make sure it is engaging. This way you’ll drive the person from Alexa to their mobile where they’ll investigate your website further.