Have you ever visited a website and then noticed their ads were following you? That’s remarketing. This article is briefly introducing AdWords remarketing.
Remarketing is a great AdWords tool that allows you to focus ads on people who have already visited your website or mobile app. This is very handy when you want to increase your brand awareness or reconnect with customers later on.
One of the main benefits of AdWords remarketing ads is that they are cheaper to run. Remarketing does not rely on customers actually clicking on your ads, so your click costs will be much lower than a standard PPC campaign.
This is because AdWords remarketing ads convert in two ways; normal conversions (which you would see in any kind of PPC campaign) and View-through Conversions. View-through conversions don’t need the customer to actually click on the ad, they just need them to see it and then return to your site later on to complete a conversion (e.g. a Purchase, Enquiry etc). They are worth just much as a normal conversion, but costs less as the customer never clicked on the ad.
Another Benefit of using AdWords remarketing is that It allows you to target a much more specific customer, focusing on interests, demographics or even the specific products they have looked at on your site. This results in remarketing ads converting more often due to increased exposure, and creates customer loyalty due to brand awareness.
There are three main types of remarketing, below are some descriptions introducing AdWords remarketing types:
Display or Standard remarketing allows you to display text and image ads to users who have already visited your website. Every business who uses AdWords can profit from this kind of remarketing, as these ads are more brand focused so are a good option when you want to your increase brand awareness. After all, the more a potential customer is aware of your brand, the more likely they are going to purchase from you or contact you about your services.
Dynamic remarketing works with your shopping campaigns to show potential customers specific products that they looked at on your site, but didn’t purchase. This allows you to show ads of products you know they are interested in, bringing the customer back to your site to purchase it at a different point in the buying cycle. This type of remarketing only works with shopping campaigns and focuses on making sales rather than brand awareness.
Text remarketing works on the search network and allows you to tailor text ads to customers who have already visited your page when they are searching for your product or service. Using this feature you can make sure you appear in a higher position. This makes it easier for those customers to find you again later on.
Every business can benefit from using AdWords remarketing. Whether it is just for increasing brand awareness, making sure people have not abandoned their on-site shopping basket or enabling potential customers to find your ads easily, remarketing works.
If you have any questions on this article introducing Adwords remarketing, please leave them in the comments.
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