As Search Engine Marketing (SEM) specialists we’re starting to see a lot of search volume for terms such as “is it worth using a marketing agency for PPC/SEO?” and if you’re reading this blog then you are probably looking for the answer yourself.
So let’s begin by running through the pro’s and con’s of hiring an in-house marketing team.
Pros of In-House Management
The biggest benefit of having someone in-house to manage your PPC account or work on Search Engine Optimisation is that they are much more likely to understand your business and the products and services that you sell than an agency.
With them working alongside the rest of the company and sitting in on meetings the level of communication is also likely to be much more open.
Cons of In-House Management
PPC and SEO managers working in-house often can be over utilised for a number of other responsibilities such as social media and email which can take their time away from becoming a specialist in Google Ads or SEO. This can also lead to the employee having less time to stay on top of the latest marketing trends and best practises which could then have an impact on the results of your campaigns.
Hiring a full time employee is usually more expensive as along with their annual salary you also have to spend time training and developing their skills throughout the year.
Now let us look at the pro’s and con’s of working with a digital marketing agency.
Pros of Using a PPC/SEO Agency
As PPC or SEO specialists the employees of an agency are hired and trained to be experts in their field. That means that they should (in theory) know how to successfully set up PPC campaigns and optimise them on an ongoing basis to drive the highest ROI possible.
An agency can also take learnings and strategies from other campaigns they have worked on within your industry that they know work well and provide valuable insight into your digital marketing strategy that someone working in-house may not be able to offer.
Some agencies also such as Google Premier Partners have existing relationships with Google and therefore receive inside knowledge and are able to beta test products before they come to market, giving clients a competitive advantage.
Cons of Using a PPC/SEO Agency
Communication between an agency and a client can sometimes be a problem. We have experienced some clients that we have barely spoken to and we have some that have referred to us an extension of their team. If there is a lack of communication from either party then this can lead to slow results or a breakdown of trust. For an agency/client relationship to thrive it requires both parties to be committed.
In an ideal world an agency would work alongside an in-house team with an open line of communication, providing them support and strategy on their PPC or SEO campaigns to ensure that they are moving in the right direction.
If you are looking for support with your PPC or SEO then feel free to get in touch with a member of our team for some free advice. We work with companies across a variety of industries and don’t tie you into any long term contracts as we believe the work speaks for itself. If you do decide to develop your own in-house team, we also offer a consultancy package or internal training sessions to provide support and direction for your team.