Legal PPC Services

At Keel Over Marketing we have developed an expert knowledge of advertising within the legal sector over the last decade, running campaigns for national and local law firms aimed at increasing leads in all sectors of law including commercial law, property law and personal law services. Whether you are looking to increase your client base in a specific sector or demographic or are looking to increase your brand awareness our dedicated PPC specialists are here to help.

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Types of Legal PPC Campaigns We Offer

At Keel Over Marketing we are experienced at delivering cost effective, multi-platform campaigns clearly defined by your campaign objectives. The types of campaigns we offer in the legal sphere are:

Google Ads

As a certified Google Premier Partner we are able to provide expert level knowledge and campaign management skill to your campaigns. With over 80% of all search traffic using Google if you’re not you are missing opportunities to generate new business. We have a proven track record of delivering leads to both local and national law firms looking to increase their customer base.

Bing Ads

As a Bing Partner we have extensive experience delivering high impact campaigns across Bing’s platforms. Despite having the smallest market share for search traffic in the UK Bing has a disproportionate demographic skew to those above the age of 40. With Bing ads being significantly less costly than Google this is the ideal platform for targeting law services at older generations. 

Social Media Ads

B2B and B2C social media platforms can be a useful tool to build brand reach and target specific demographics. From targeted B2C campaigns on Facebook to profession specific Linked In advertising campaigns our ad campaigns are designed to help you reach the right people with the right message.

 Working with Keel Over Marketing

At Keel Over Marketing we always strive to help you meet all your business goals, whether you are looking at driving direct leads, building brand awareness or running awareness campaigns for your services.  From initial strategy planning to campaign management

Campaign Set Up

Prior to launching your campaign we will work with you to develop demographic profiles, customer personas and campaign goals. Analysing your existing data and in-depth keyword research allows us to maximise the reach and ROI of your campaign. Once campaign objectives are met ads will be created and budgets allocated.

Campaign Monitoring

Once your campaigns are up and running they will be closely monitored to analyse cost effectiveness and make changes to campaigns where appropriate. Over time campaigns are adjusted, new campaigns added, new goals defined and costings scaled to increase performance. Your dedicated account manager will monitor individual ad performance and conduct rigorous A/B testing to increase click through rates and decrease costs per action.


We provide full and transparent reporting on your monthly budget spend and the work we complete to improve your PPC campaign. This accountability ensures that you always have a clear view of the progress your campaigns make and can monitor increasing ROI and lead generation.

To discuss your legal PPC campaigns feel free to contact us directly here.


£7 million per year

Marketing spend under management


Marketing campaigns currently running


Client websites being marketed


Running since 2012


"We have been using Keel Over Marketing to help us with our advertising for a number of months now. We have found them to be very professional and good at communicating. Most importantly of all they have helped focus our marketing efforts which has lead to an increase in sales. We would happily recommend their services to anyone looking to grow their business."

Melvyn and Alastair (Renton James Limited, Directors)

“Keel Over have been amazing at managing our Google Ads account, increasing conversions and helping take control of our budget. They are very responsive when we want to make changes and help to guide us against our sometimes questionable judgement. The monthly reporting is also a very valuable insight into what is, and isn't working so well and how to improve the next month"

James Taylor (Director - Make my Blinds)

“Keel Over Marketing have dramatically increased conversion numbers and considerably lowered our cost per lead. We are now expanding our marketing budget accordingly.”

William Tse (Genie Lending, Director)