2017 is set to be a big year for SEO as Google makes transformations that will see many eCommerce businesses investing heavily in PPC, AdWords and organic SEO services.
In 2016 many companies realised the importance of great content. A lot explored with other marketing tactics such as video and we all realised just how important mobile optimisation was.
In PPC mobile ads are essential as the majority of us now shop from a mobile device. No longer do we sit in front of a computer to browse what’s on offer. We embrace the functionality of multichannel retailing to shop on the move, we multitask.
In 2017 the way we shop will advance as Google brings out new features such as the Google Assistant. Amazon, too have enjoyed a record-breaking year with Alexa, the Amazon Echo, being one of the bestselling gifts for Christmas. How will all of this affect SEO?
Content is Still King
Content is still incredibly important and will continue to be in 2017. The content must be engaging across a variety of platforms. They’ll be a mixture of media to play with in order to generate those conversions. Customers will expect to see you promoted in a combination of ways, from AdWords and Google Shopping to YouTube reviews and social media.
Google bots will scan the content on your site in order to provide the most relevant results in the quickest time. The algorithms have matured rapidly. Now, instead of looking for keyword stuffed material they actually look for related terms and keywords that are LSI.
What Are LSI Keywords?
LSI keywords are not synonyms, they’re terms that may be used should you be writing about a specific subject. For example:
If you own a garage as a mechanic, they’ll look for related keywords such as car service, breakdown assistance, MOT prices to ensure you are a mechanic and not a car sales garage. For the latter they would look for related keywords such as car prices, model prices, car finance calculators.
In short, it’s best to be as natural as possible as this is exactly what Google is trying to do. It’s updating its spiders in order to produce the most organic results, as if it were a real person finding the results for you.
Good copywriters, PPC experts and advertisers will already know all of this, so you don’t need to do a thing, but it’s always worth having a little education where keywords are concerned, as keyword stuffed copy will actually damage your rankings.