Last week Google announced new Google Ads features at the Google Marketing Live event. In case you missed any of the coverage from the event, we have added our main highlights:
Every year there are always new buzzwords that most digital marketers come across. Through our research and expertise in the industry we have selected the top trends for 2019.
Finding the balance between maximising conversions and limiting cost per conversion is tricky. Limiting your spend will lose conversions and maximising conversions might end up going over budget. To find the balance, look at the areas that need improvement. Usually on Facebook, Instagram and other social media platforms, these areas include; undefined goals, limited distribution, incomplete tracking and optimisation. These are small issues that can be rectified easily, making small improvements can increase the likelihood of a successful campaign.
Marketing spend under management
Marketing campaigns currently running
Client websites being marketed
Running since 2012
“Keel Over have been amazing at managing our Google Ads account, increasing conversions and helping take control of our budget. They are very responsive when we want to make changes and help to guide us against our sometimes questionable judgement. The monthly reporting is also a very valuable insight into what is, and isn't working so well and how to improve the next month"
All staff are fully-accredited Google specialists, skilled in driving tailored traffic to your site, so please contact us if you’d like to kickstart your clicks. We offer a free online marketing review, highlighting which areas to focus on and how to really KO the competition. In 2012, Keel Over won funding from the government-backed Start Up Loans initiative, chaired by former Dragons’ Den investor, James Caan. With such fantastic support and expert mentorship, we’ve grown to become one of the UK’s leading PPC companies, with offices in London and Bristol. Our rapidly expanding team of in-house copywriters and account management staff produce fantastic results, using industry-leading insights to deliver maximum ROI. We pride ourselves on excellent customer care, and take time to understand each client’s products and target audience. We then create fully-optimised pay-per-click campaigns that promise to outrank the competition.