Annabel Parker

Maximising ROI For Social Media

Finding the balance between maximising conversions and limiting cost per conversion is tricky. Limiting your spend will lose conversions and maximising conversions might end up going over budget. To find the balance, look at the areas that need improvement. Usually on Facebook, Instagram and other social media platforms, these areas include; undefined goals, limited distribution, incomplete tracking and optimisation. These are small issues that can be rectified easily, making small improvements can increase the likelihood of a successful campaign.

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Company Statistics

£7 million per year

Marketing spend under management


Marketing campaigns currently running


Client websites being marketed


Running since 2012


"We have been using Keel Over Marketing to help us with our advertising for a number of months now. We have found them to be very professional and good at communicating. Most importantly of all they have helped focus our marketing efforts which has lead to an increase in sales. We would happily recommend their services to anyone looking to grow their business."

Melvyn and Alastair (Renton James Limited, Directors)

“Keel Over have been amazing at managing our Google Ads account, increasing conversions and helping take control of our budget. They are very responsive when we want to make changes and help to guide us against our sometimes questionable judgement. The monthly reporting is also a very valuable insight into what is, and isn't working so well and how to improve the next month"

James Taylor (Director - Make my Blinds)

“Keel Over Marketing have dramatically increased conversion numbers and considerably lowered our cost per lead. We are now expanding our marketing budget accordingly.”

William Tse (Genie Lending, Director)


All staff are fully-accredited Google specialists, skilled in driving tailored traffic to your site, so please contact us if you’d like to kickstart your clicks. We offer a free online marketing review, highlighting which areas to focus on and how to really KO the competition. In 2012, Keel Over won funding from the government-backed Start Up Loans initiative, chaired by former Dragons’ Den investor, James Caan. With such fantastic support and expert mentorship, we’ve grown to become one of the UK’s leading PPC companies, with offices in London and Bristol. Our rapidly expanding team of in-house copywriters and account management staff produce fantastic results, using industry-leading insights to deliver maximum ROI. We pride ourselves on excellent customer care, and take time to understand each client’s products and target audience. We then create fully-optimised pay-per-click campaigns that promise to outrank the competition.